Customers should not be treated the same

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Casper, the bedding manufacturer, sends an email about other products they offer. In this case, Casper could micro-segment by also sending emails about other products to their recent buyers tailored to the climate of their location. Pillows made of materials suitable for hot or cold locations. 5.- By position in the sales funnel Microsegment your database As fancy as this segmentation strategy may sound, it is actually one of the easiest and most effective. Each one needs a different treatment depending on their position in the sales funnel. New subscribers at the top of the funnel are just getting to know your brand, so they should be targeted with a more general welcome series that introduces them to the brand, product offerings, and trust. The most popular email, at the bottom of the funnel, is the abandoned cart email .


By sending an email to these customers office 365 email list reminding them of their cart and offering great deals and discounts to encourage them to complete the purchase, you can increase your conversion rate by 35.26%. Especially if you further micro-segment by age, tastes, or geographic location. Microsegmentation is vital in Email Marketing For the past 40 years, marketing departments relied on the principle that sending emails to 100,000 people should get sales from 1,000 to 2,000 recipients. Now that the consumer has taken center stage, mass email bounces are a reality. We are witnessing the end of an era. The ability of today’s marketing departments to collect email consumer data has turned email into mass marketing. The granular approach of micro-segmentation provides the means by which companies connect not only with warmer prospects, but also with those further down the sales funnel. It also drives better results for marketers and sales professionals by spending more time on high-quality leads.