How to mix traditional marketing and digital marketing for your business?
Posted: Sun Dec 22, 2024 5:03 am
The evolution of digital marketing has been exponential and has disrupted the methods that were well established until then. If the digital era redistributes the cards, it is difficult to assume that exclusively digital communication is sufficient... But how can digital and traditional marketing be intelligently combined?
Summary
Understanding “traditional marketing”
To understand it in the simplest way, it is everything that does not fall under web marketing , that is to say, conventional methods that were developed and established before the appearance of the web and in parallel with its expansion.
This type of marketing is absolutely not obsolete or outdated, communication philippines phone number example channels such as direct mail, printed matter or broadcasts are less profitable than before, the fact remains that they are now being replaced by other "offline" marketing communication channels in line with today's consumer behavior .
Digital marketing, the key to success?
It is the promotion of a product or service digitally , it has developed widely with the expansion of the web and the massive accessibility to internet networks everywhere and at all times.
Digital marketing relies on many methods such as mailing, natural referencing, or marketing automation for example.
The power of communities on social networks, the omnipresence of digital in our daily environments make evident the impact of digital communication on consumers and the wide visibility of the brand .
The integrated strategy: the real miracle recipe
There is no secret, for effective communication and impactful marketing, it is more than wise to combine these two methods. Despite the rise of the web, more archaic channels remain consulted and efficient. Depending on the products and the target, the same communication channel will not bring the same results.
To implement relevant and effective actions, adjust your overall marketing strategy and pool efforts.
Duplicate online and offline content
Make yourself visible, diversify your channels to present your message, your brand, your product. The first key element of marketing is a clear and accessible message . By offering your campaign online and offline, you are sure to reach everyone.
Calls to action
Use one channel to convert a move to action on another . This is a formidable method, which naturally leads your target to be active, and to access more precise , more specific information on what characterizes you.
Personalized customer experiences
Traditional marketing methods provide you with demographic and psychographic data that you can reuse to target your digital campaigns and reach your audience every time.
Online event promotion
Use the web to promote your “physical” events , you convert your digital campaign into an appointment, you create a link and you humanize your image.
Production of personalized objects
This is a very effective method , whether it is producing digital campaigns that you convert into a real experience, or integrating digital communication media on gifts. You take care of your brand image and enhance the value of your customers . Do not hesitate to consult the site to find the ideal communication medium for your business.
For an optimal marketing strategy, use all techniques, whether conventional or digital, all can be integrated, complemented and enhanced. Your message must be clear, and the communication channels must intertwine and bounce the ball back and forth, to finally come together in a single image.
Summary
Understanding “traditional marketing”
To understand it in the simplest way, it is everything that does not fall under web marketing , that is to say, conventional methods that were developed and established before the appearance of the web and in parallel with its expansion.
This type of marketing is absolutely not obsolete or outdated, communication philippines phone number example channels such as direct mail, printed matter or broadcasts are less profitable than before, the fact remains that they are now being replaced by other "offline" marketing communication channels in line with today's consumer behavior .
Digital marketing, the key to success?
It is the promotion of a product or service digitally , it has developed widely with the expansion of the web and the massive accessibility to internet networks everywhere and at all times.
Digital marketing relies on many methods such as mailing, natural referencing, or marketing automation for example.
The power of communities on social networks, the omnipresence of digital in our daily environments make evident the impact of digital communication on consumers and the wide visibility of the brand .
The integrated strategy: the real miracle recipe
There is no secret, for effective communication and impactful marketing, it is more than wise to combine these two methods. Despite the rise of the web, more archaic channels remain consulted and efficient. Depending on the products and the target, the same communication channel will not bring the same results.
To implement relevant and effective actions, adjust your overall marketing strategy and pool efforts.
Duplicate online and offline content
Make yourself visible, diversify your channels to present your message, your brand, your product. The first key element of marketing is a clear and accessible message . By offering your campaign online and offline, you are sure to reach everyone.
Calls to action
Use one channel to convert a move to action on another . This is a formidable method, which naturally leads your target to be active, and to access more precise , more specific information on what characterizes you.
Personalized customer experiences
Traditional marketing methods provide you with demographic and psychographic data that you can reuse to target your digital campaigns and reach your audience every time.
Online event promotion
Use the web to promote your “physical” events , you convert your digital campaign into an appointment, you create a link and you humanize your image.
Production of personalized objects
This is a very effective method , whether it is producing digital campaigns that you convert into a real experience, or integrating digital communication media on gifts. You take care of your brand image and enhance the value of your customers . Do not hesitate to consult the site to find the ideal communication medium for your business.
For an optimal marketing strategy, use all techniques, whether conventional or digital, all can be integrated, complemented and enhanced. Your message must be clear, and the communication channels must intertwine and bounce the ball back and forth, to finally come together in a single image.