A New Frontier in Rice Confectionery

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Gijuku is also promoting measures to increase its chances of survival as a company. It has decided to renew its brand story in order to reconstruct its corporate philosophy, which was established two years ago, of "Creating memories of what you can do if you try." Sympathy for the brand has been growing, especially with the brand character "Saboro," which was revived in. The company thought that by implementing the renewal at this time, it would be possible to achieve more effective promotion.


BAKE's new brand, Tokyo Senbei, captures word of mouth and takes on the challenge of "sweet and salty" Release Date 2025.01.21 Print / PDF Copy URL BAKE, a sweets manufacturer that has developed brands iraq whatsapp number data such as and Shiroishi Confectionery Shop", will begin development of its ninth new brand, " Tokyo Senbei". The brand will have a limited-time store at the MVP Sweets Corner on the first floor of the Daimaru Tokyo store from and the first permanent store will open on the first basement floor of the store on the.

Actual Data Graphic Tokyo Senbei KV From Tokyo Senbei key visual. The new brand, "Tokyo Senbei: A New Frontier in Rice Snacks," is a rice snack brand that attempts to combine nostalgia with newness with the concept of "A crispy bite and nostalgia, a crunchy bite and newness." It will have a permanent store in Daimaru Tokyo and aims to position itself as a "new Tokyo souvenir." Since its founding in 2013, the company has expanded its business with afeaturing stores with integrated workshops.