Moving towards a consumer-centric approach
Posted: Tue Jan 21, 2025 10:41 am
The book also details the changes in the information environment. In the days when planned purchases were the norm, "public information" that provided a sense of security was mainstream, but now, with the rise of accidental purchases, biased and highly addictive "private information" has a major influence on consumer decision-making. "Otakuization" is particularly prevalent among women in their teens and twenties, with more than half of them self-identifying as otaku.
Based on this phenomenon, I felt that the "sticky journey model" presented by Siebert et al. (2020) was effective. A marketing strategy can be devised that sees all consumers from an "otaku perspective," provides customers japan whatsapp number data with unpredictable and stimulating experiences, and draws them in by forming an "involvement spiral." Reading this book will give you hints for modern marketing ideas.
There is also an interesting analysis of the mechanism for forming public opinion within the community. Examples include the phenomenon of consumers only receiving favorable information and being swayed by provocative opinions, highlighting the difficulty of delivering correct information and the social problems that accompany it. In such a biased information environment, ingenuity is required to provide accurate information to consumers and increase brand value. However, looking at this environment in a positive way, it could be said that by adopting a consumer-centric approach rather than a company or product-centric approach, it is easier to communicate with consumers than before. This was an opportunity to once again recognize that we are living in an era where marketing that does not fixate on one's own products but instead aims for what is best for consumers can be even more effective.
Based on this phenomenon, I felt that the "sticky journey model" presented by Siebert et al. (2020) was effective. A marketing strategy can be devised that sees all consumers from an "otaku perspective," provides customers japan whatsapp number data with unpredictable and stimulating experiences, and draws them in by forming an "involvement spiral." Reading this book will give you hints for modern marketing ideas.
There is also an interesting analysis of the mechanism for forming public opinion within the community. Examples include the phenomenon of consumers only receiving favorable information and being swayed by provocative opinions, highlighting the difficulty of delivering correct information and the social problems that accompany it. In such a biased information environment, ingenuity is required to provide accurate information to consumers and increase brand value. However, looking at this environment in a positive way, it could be said that by adopting a consumer-centric approach rather than a company or product-centric approach, it is easier to communicate with consumers than before. This was an opportunity to once again recognize that we are living in an era where marketing that does not fixate on one's own products but instead aims for what is best for consumers can be even more effective.