Brands must understand the issues that consumers care about and follow what consumers care about, such as exposing brand advertisements following epidemic prevention news, or providing epidemic prevention-related information in official accounts.
Although offline crowds have decreased, brands must continue to provide consumers with ways to cope with the epidemic in order to win the trust of consumers, such as expanding new sales channels such as online, providing new services online that were previously only available offline, etc.
The epidemic has caused everyone to spend more time on their mobile phones. Brands should seize this prime time and develop digital marketing strategies to attract consumers, drive brand diffusion or stimulate consumer action.
When people have more free time at home, brands can start content management now or cooperate with eye-catching content to strengthen consumers' awareness of the brand, complete the early layout of the marketing funnel, and then carry out conversions in the future.
Generally speaking, although the epidemic has caused economic armenia phone number data contraction and reduced people's willingness to engage in activities and consumption, brands should still take the initiative to connect with consumers, continue to explore opportunities during the epidemic, and wait for the future economy to recover. Brand performance can quickly rejuvenate.
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What is the first thing to say to a friend after he joins the official account? Let’s complete the welcome message settings for the official account together!
Learning objectives:
1. Complete the setting of official account welcome message
2. Master the key skills of welcome message design
The welcome message is just like the service staff who come out to greet customers when they visit a physical store, but the scene has been moved from physical to online. Before designing a welcome message, editors can first try to imagine what kind of reception experience customers have in mind when they come to the store? How do service staff plan to introduce products to customers? First remember the imagination and answers that appear in your mind at this time. They will be important directions when setting the welcome message for the official account.
Keep your welcome message simple and concise and not too long. When you want to provide a lot of welcome content to your friends, you can consider classifying the content and presenting it in two separate messages. Of course, the number of messages should not be too many.