Digital Marketing and User Experience (UX) Tips – Updated Guide 2022

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There are digital marketing tips that are impossible to ignore. It is through these recommendations and trends that we can improve our positioning, as well as please Google and customers more .

Before going any further, you should know that digital marketing is a changing and dynamic discipline that never stands still. That is why we must adapt to changes and take on a challenge proposed by references such as Google: quality, authority and relevance .

These three words will come up a lot in your path if you want to apply digital marketing tips that will allow you to achieve sustained growth. That's why we'll give you the complete guide with the recommendations you're looking for.

The 3 allies of your digital marketing actions
In digital marketing there are key allies, these are 3 elements that must be present throughout the entire process so that each of your actions are effective. We show you which ones they are:

Data : They are the most solid and reliable source for making decisions and defining action maps.
Omnichannel : We must have the ability to be in Algeria Phone Number Lead more than one place, diversifying our communication channels and achieving presence for different audiences.
UX (user experience): is the main objective of any digital marketing strategy .

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5 digital marketing tips that can't be missing from your strategy
Now that you know who your allies are, let's continue with those digital marketing tips that should be present in your brand or company's strategy:

1. Commitment, quality and action
Increasingly, consumers are demanding tangible commitment from brands to the issues they care about. This is a very essential characteristic of Generation Z and Millennials . The only way to prove that you are doing the right thing is to do it .

For example, in the United States, 26% of the population has some form of disability, yet only 1% of TV commercials portray this group. And this phenomenon, with some variations, is replicated throughout the world.

According to data from Think with Google , in 2019 one-fifth of the world's population had some type of disability, however, only 2.2% of advertisements featured this sector.

Gender perspective, inclusion, democratization of services and the environment are the main themes. But it is no longer enough to design colorful sustainability reports with figures that no one understands. Actions with impact must be part of the corporate social responsibility strategy and reflected in attractive pieces that win the hearts of customers.

2. UX Thinking
User tolerance is becoming less and less (and rightly so). We spend a lot of time online and, without realizing it, we demand that everything works quickly and well.

Delivery apps , streaming videos and video calling platforms have gained great importance in recent years. That is why aspects such as speed , design and UX content are part of the recommended digital marketing actions .

Those who do not incorporate UX logic into their products and communication channels run the risk of being left out of the competition.