At BtrueB, as trainers in , Business Schools and Universities , we taiwan telegram group link always recommend this trilogy (Marketing 3.0, 4.0 and 5.0) to our students or clients as reference books.
Being a book that we have already read in the past, we are still struck by the relevance of its ideas. Content marketing, the connection with customer experience, human brands, recommendations, etc.
are concepts that are constantly repeated in its 5A model.
The core idea that Marketing should “help” the consumer advance in their purchasing journey is something of great value for B2B or Industrial customer journeys.