Creating a segment by interests in Yandex Metrica

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4. Digital footprint

Came in with SEO with the desire to buy - didn't buy → we catch up with retargeting for a narrow segment.

Your users search for something on the Internet every day. Each of them leaves their own search trail, which can tell you quite a lot about your consumer. This allows you to create more accurate offers that bring your audience back for more purchases. More segments = more clicks to the site. More clicks = more requests. More requests = more buyers.

Please note! Regardless of which strategy is chosen, it is important to think about the follow-up offer. The more segments created, the higher the conversion will be.

5. Interest-based retargeting

Came in with SEO with the desire to buy - didn't achieve the goal → caught up with retargeting based on interests.

For example :

Lead: male, director, 35 years old, dog owner, wanted to buy furniture. Visited the site, got capricious and went away to think. He, as a dog owner, will be overtaken by an advertising offer to buy durable furniture or an offer of comfortable and high-quality furniture for the office.


What's the bottom line?
The mix of these tools helps not only businesses, but bc data mexico phone number people. The faster and better a person solves their request, the more likely they are to come back to you again.

So, SEO or contextual advertising? If you pose the question this way — with “or” — then you are guaranteed to lose some traffic. If you change just one word in this question, the result will change radically.

We change "or" to "and" and get "SEO and contextual advertising are a perfect pair". Now you also know how to connect them. Use it!

Have you read it yet? Get the checklists for Yandex.Direct and SEO. Use the checklists to check your website and advertising campaigns yourself: find errors and growth points. The bot will give you the checklists for free after subscribing to our Telegram channel.