I identify a great keyword I like to use

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The broad match keyword "snowsuit rentals" has a CTR Quality Score of more conversions. It’s crazy how this keyword alone truly dominates the account. Performance Keywords So what does this tell me? A couple of things – maybe we want to create an entire ad group around the keyword “snowsuit rentals.” This will allow us to focus on this all-star keyword and get more conversions and business from it. In the new ad group Christie needs some variations of that keyword and creates some ads that are super relevant to that keyword.

So the title would be "Rent a Snow Suit Today" or "Online Snow norway phone number library Suit Rental." Usually once a tiered bidding strategy for that term. Tiered bidding means you bid on the same keyword across all four match types. The more restrictive the match type the more you will want to bid because the quality of the traffic will increase. For example I might bid on "snowsuit rentals" like this Exact$phrase$Modify broad$$ Why bidding highest on exact ROI is usually much higher because you know exactly what the searcher is looking for compared to broad match Broad match, on the other hand, is easier to interpret because it contains close variations.

However with broad match the numbers will be much higher. Progress Building Negative Keyword Lists This should be a no-brainer but continually building and monitoring negative keyword lists will help significantly reduce costs and improve results especially when using wider match types! . It's easy to waste a lot of money on searches that aren't relevant to your business if your negatives aren't set up correctly. Christie uses a lot of broad and modified broad match keywords so that will continue to be an area of ​​focus for us and something that I teach Christie to incorporate into her workflow.