Now let's look at real situations

[rakhirhif8963]

The header should contain:

logo and name;
clickable email address;
telephone;
target action button;
shopping cart for online store;
menu or search the site.
Catalog and product cards
The catalog helps the site visitor:

quickly find the product you need;
find out its characteristics;
look at it from different angles.
The visitor often goes from advertising to product cards. Therefore, it is important to carefully work out the cards:

provide information needed to make a decision;
close objections;
use trust triggers. For example, reviews.
CR = (10 / 100) * 100 = 10%.

. Let's start with a shoe store.

Changed the website of an online shoe store, got a 2.67-fold increase in conversion

Online shoe store . 30 years on the market. 6,500 product items
The online shoe store is one of our oldest and favorite clients. We started cooperating in 2012.

The customer listened to our recommendations fusion phone number data implemented them.

Cap


Website header for an online shoe store. 2012
As we can see from the screenshot above, things aren't that bad. Considering that this is 2012. The header says

name and clickable logo;
main sections and transition to the online store;
Login to your personal account.
What's missing: