Are you on your customers' minds? 6 Tips to be Top of Mind

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Discover 6 tips to be top of mind and discover the way to put your brand name in the consumer's mind.
If you've always dreamed of your company becoming a market leader, today we're going to show you 6 tips to be top of mind and pave your way to success.

“But after all, why is being top of mind important for business?

Being on the “tip of the consumer’s tongue” means lawyer database first to mind when they search for products and services.
Therefore, more than status, we are talking here about a question of competitive advantage.

Top of mind brands, therefore, must be evaluated based on best practices that lead to business strengthening.

But reaching the “top of mind” requires a building process.

So, discover with Comunix 6 tips to be top of mind and learn how to pave your way there.

How are “Top of Mind” surveys conducted?
As the English term itself indicates, top of mind means what comes first in your mind.

Thus, top of mind is an important marketing concept, incorporated into market research and consumer behavior studies.

This concept can take you to the top of the podium in your segment, starting with a simple question like…

When you think of brands in a certain segment, which is the first one that comes to mind?
At this point, the brand most spontaneously mentioned by consumers is considered top of mind in the segment or theme.

Therefore, this is a question that should come at the beginning of your research, preventing other topics from influencing the interviewee.

Ultimately, top of mind helps position your company within its segment.

Therefore, you can also ask the customer about their impressions of you and your business's main competitors.

How important is the “Top of Mind” concept?
As you may have heard, branding (or brand management) work is what makes names like Coca-Cola and Natura the most remembered in their segments.

Therefore, the top of mind concept is fundamental for this branding work, as it is the first step towards winning loyal consumers.

This is because it helps create a well-built connection and a strong relationship with customers – which is the goal of most marketing strategies.

What is the way to the top?
A top of mind company is a reference in its market.

In many cases, due to their greater recognition, these companies also have a greater share of sales in their segment.

But to get to the top, you need to overcome some stages in the consumer's memory.

When we think about consuming a service or product, for example, we initially always remember those we like most in that category.

However, this choice will vary according to our preferences and personal experiences related to each product, do you agree?

Therefore, being top of mind means having a great deal of emotional capital, capable of impacting a purchasing decision.

Therefore, there are generally 4 levels of brand recognition :

Unknown: When the consumer does not know a brand;
Recognized: When the consumer remembers a brand in a non-spontaneous way, through some type of stimulus;
Remembered: When the consumer remembers a brand spontaneously;
Top of mind: When a brand is not only remembered spontaneously, but is the first in the consumer's mind in a certain product category.
Discovery
It all starts with consumer discovery. After all, to be remembered, the brand needs to be known, right?