1. Tune into the nostalgia melting pot on social media

[fomayof928@mowline]

How you can use nostalgia marketing to connect with your audience
It might seem like a reboot means there’s a built-in audience, but it also comes with risks. Nostalgia is an emotional experience that makes us feel bonded to our favorite pop culture keepsakes. These things are precious to us, so if they’re redesigned or repurposed in a way that fans aren’t receptive to, you will hear about it.

Here are three ways you can get nostalgia marketing right:

2010’s teenhood was marked by a makeup obsession—and canada b2b leads crushes on fantastical beings like vampires. At the start of the decade Colourpop was a prominent fixture in the beauty industry. More than ten years later, thanks to the resurgence of the Y2K aesthetic powered by content creators and influencers, the brand found its way back into our timelines and hearts by collaborating with Twilight—the popular vampire trilogy from the late 2000’s and early 2010’s.

A TikTok video announcing a restock for the Twilight x Colourpop makeup collection.

This isn’t an isolated event. Social media is a melting pot of nostalgia where you can reminisce and connect to a larger community of people with shared interests. Social is swirling with conversations and content about what consumers miss from the past, the memories that bring them back to their childhoods and the brands that left a mark along the way (cue the Tumblr resurgence in 2022).

When marketers use social media listening, they can capture and capitalize on moments when people reflect on their brand legacy. Colourpop has a social listening informed strategy that has allowed them to sell out products over the years. For example, the limited edition Twilight collection sold out upon launch. After seeing fans asking for more opportunities to buy, Colourpop held several restocks.