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How to work social media at Christmas

Posted: Sun Dec 22, 2024 5:13 am
by nurnobi22
Christmas is approaching, a time when opportunities to interact with consumers increase, especially on social media. Nowadays, these platforms (Facebook, LinkedIn, Twitter, Instagram…) allow companies to establish interpersonal communication with customers or potential customers and during these dates it is very important to take advantage of this.

But how can we do it so that it is effective and does not tire the user with so many Christmas posts? How should we work on them?

Social media at Christmas

At EWOM, as Social Media specialists , we give you some tips that will help you work on social media at Christmas in an active and useful way for the company, and also for your followers.

Hold Christmas raffles
Christmas is the time for gifts. Hold a raffle and give away something related to your company. For example: if you have a restaurant you can raffle off a dinner for two. What's the point? Increase malaysian whatsapp number followers, improve brand reputation, increase engagement...! The advantages of raffles are numerous. What's the point for my followers? You give them the opportunity to get to know you if they don't know you yet and to enjoy one of your products or services for free at this time of year! And who doesn't want gifts at Christmas?

Don't forget the Christmas promotions
Take advantage of the holidays to promote your services or products. You can use this strategy at Christmas to promote yourself on social media and encourage increased revenue. Offer discount coupons, products or services exclusive to Christmas…

Create special covers with Christmas designs
Create covers with Christmas designs, but please, don't let them lose the identity of the company! Many companies start publishing Christmas content with designs that don't fit in with the corporate image at all. Don't let that happen to you! You can publish these designs on social media, and even on your website. Share them with messages that maintain the corporate style of the whole year, but give them that Christmas touch that we like so much and that will help your followers connect with your brand and be more receptive to your advertising messages.

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Don't wait for Christmas
Start your Christmas communication before the holidays. Keep in mind that many people buy gifts and prepare these days in advance, so if you do it before the holidays you will have time to reach your most forward-thinking audience.

Bet on variety
You should aim to publish a variety of messages on social media so that your Christmas posts are not repetitive and can excite your audience. Create posts that encourage participation in the community. During these dates, participation in social media by the public usually increases, so… take advantage of it!

Happy Holidays
Even though it's a holiday, you should wish your audience a happy holiday. Don't overlook it, they'll surely appreciate it. Remember that you don't have to work on posts during those days. You can prepare posts in advance, and even schedule them with some tools used by social media managers. In the article “ The social media manager, the voice of your business ” you can find information about some of the most commonly used tools.

At EWOM we hope to have helped you to know how to work on your networks at Christmas. And remember… get to work on them as soon as possible!