How to conduct a TikTok account audit

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Findings from your audit can be used to make the case for more social media team resources, whether that be headcount, budget or software. Use the audit to showcase how added resources impacted austria b2b leads performance, and how bandwidth limitations are holding you back.


The key to a great TikTok audit is going as in-depth as your bandwidth and limitations will allow. “You might not be able to go as deep as you’d like to go, but you can still set aside time to cover your brand’s priorities,” says Lewis.

Let your goals guide your audit and frame what “success” looks like. Here’s a process you can use to set the foundation for your approach:

1. Optimize your TikTok profile and branding
How frequently do you visit a TikTok profile after coming across an intriguing post on your For You Page? That first glance often determines whether users decide to hit the follow button.

Gilly Hicks' TikTok profile. The profile picture and pinned posts are promoting the new Gilly Hicks Active line.
Kick off your TikTok audit with a profile wellness check. Here are a few things to keep in mind as you review your setup:

Branding: Create consistency by ensuring your profile picture and TikTok bio aligns with your brand standards and personality.
CTAs: TikTok Business account owners can add a link to their bio, creating more opportunities to drive traffic to a relevant page of your website. You can also link Instagram and YouTube profiles to grow your following across the web.
Pinned Posts: Pinning a post ensures it stays at the top of your profile so it’s front and center for any visitors. Ensure this real estate is used well by dedicating it to your top performing posts, or posts that showcase core brand elements.