Marketing for pharmacies
Posted: Sun Dec 22, 2024 5:13 am
Do you have a pharmacy and would you like to increase your sales? Then this article on pharmacy marketing will interest you:
Pharmacies have always had the image of being very profitable businesses (and some of us who swallowed “Farmacia de Guardia” whole, wanted to live in one) but in recent years they have faced great obstacles, such as high competition and lack of adaptation to new technologies, which could put the increase in their profits at risk.
In the times we live in, on the brink of another major crisis, no one can afford not to adapt to the changes or opportunities offered by new technologies. Any company malaysian whatsapp number must invest in an online presence, in improving its reputation on the Internet, in making itself known through social networks, in standing out from the competition... And this is no different for pharmacies! Especially if, in addition to having a physical point of sale, you also have an online store that sells parapharmacy products, for example.
We were talking about the times we live in, those in which we found ourselves locked up at home overnight and the heroes of all this were the health workers, pharmacists and other essential sectors who were there on the front line. Well, that impulse must be maintained beyond the exceptional situation we have had to live through.
How can pharmacies adapt to the coronavirus and post-coronavirus era (we can't wait to talk about this era, to be honest...) and continue to boost sales? Well, through specific marketing techniques for pharmacies. Digital marketing for pharmacies is a set of techniques implemented in the digital field that can help pharmacies promote their products and services with the aim of increasing sales. In other words, selling more, but digitally.
How can these techniques be implemented? After 8 years (Wow! We've been doing this for eight years already???) we know that the right path, which we always opt for at Ewom when we start each project, is to define a strategy. And in this case we would face a specific strategy to boost sales in pharmacies.
There are many different types of strategies, each of which fulfills a goal and requires different actions and techniques to be successful.
Throughout this article we want to talk to you about the main digital marketing actions and techniques for pharmacies that can be carried out , which, when well defined and executed, can help you achieve the objectives you have set out to achieve.
marketing for pharmacies
Strategic marketing actions for pharmacies
At EWOM we have created a list of examples of marketing techniques and actions that we believe may be more effective for your pharmacy or pharmacy office. We do not have a magic wand to give you the perfect solution, there are many more things to consider, but they can serve as a starting point to consider what things you are doing well, what you should modify or start doing and what things you should put in a trunk at the bottom of the sea and throw away the key.
1: Social media management
Social media, although well-known, continues to be one of the best ways to promote a business. It is a perfect tool for your pharmacy to gain visibility, to tell people what you do, to provide useful information to your clients, and even to gain new clients. We always say the same thing, it is the easiest way to knock on your clients' door and say, "Hello, how are you?" and not to sit around waiting for them to want to come see you.
What should you keep in mind when implementing your pharmacy marketing strategies on social media?
Selecting the right social networks to have a presence on: nowadays there are a large number of social networks, but you don't have to tackle them all, but rather be present on those that best fit your pharmacy and your public. As we discussed at the beginning of the article, this is not a task that should be done without prior planning, which will require a study and a strategy, which will result in where and how your company should have a presence on social networks. For example: Facebook and Instagram can be a good option, since they also offer the opportunity to sell your parapharmacy products directly from their platforms as an online store. This is not the case with Twitter, which, for this type of sector, we do not recommend in principle. In addition, you have to consider that, if you are not going to have time to dedicate to it, it is a social network so, so fast that you will not even exist.
Create coherent profiles: social networks are your online showcase. Take care of your image because it is what your public will see the most! It must be an image that is consistent with the values and references of trust that usually exist regarding pharmacies and with your corporate image and with a certain aesthetic, which is increasingly common on social networks such as Instagram, for example, aesthetics are cool and people follow it and want it…
Share quality information: share information of interest to your followers; talk about topics related to the sector; promote your parapharmacy products and special (and different) services such as weight control, the creation of personalized pillboxes, cosmetic products with your own formulas, the sale of ECO products for which you have a certain exclusivity of sale or specific treatments for hair loss, for example; share your own articles and other interesting ones from prescribing pages in the pharmaceutical sector; provide advice on: diets, how to take care of hypertension, the correct way to wear masks or use sun protection, effective measures to stop smoking, etc. It is also appropriate that you use audiovisual content to communicate with your followers (you can make videos about these tips that we indicate), and that you carry out raffles and promotions that help you grow your online community. Social networks give you a thousand and one opportunities to reach your customers!
Pharmacies have always had the image of being very profitable businesses (and some of us who swallowed “Farmacia de Guardia” whole, wanted to live in one) but in recent years they have faced great obstacles, such as high competition and lack of adaptation to new technologies, which could put the increase in their profits at risk.
In the times we live in, on the brink of another major crisis, no one can afford not to adapt to the changes or opportunities offered by new technologies. Any company malaysian whatsapp number must invest in an online presence, in improving its reputation on the Internet, in making itself known through social networks, in standing out from the competition... And this is no different for pharmacies! Especially if, in addition to having a physical point of sale, you also have an online store that sells parapharmacy products, for example.
We were talking about the times we live in, those in which we found ourselves locked up at home overnight and the heroes of all this were the health workers, pharmacists and other essential sectors who were there on the front line. Well, that impulse must be maintained beyond the exceptional situation we have had to live through.
How can pharmacies adapt to the coronavirus and post-coronavirus era (we can't wait to talk about this era, to be honest...) and continue to boost sales? Well, through specific marketing techniques for pharmacies. Digital marketing for pharmacies is a set of techniques implemented in the digital field that can help pharmacies promote their products and services with the aim of increasing sales. In other words, selling more, but digitally.
How can these techniques be implemented? After 8 years (Wow! We've been doing this for eight years already???) we know that the right path, which we always opt for at Ewom when we start each project, is to define a strategy. And in this case we would face a specific strategy to boost sales in pharmacies.
There are many different types of strategies, each of which fulfills a goal and requires different actions and techniques to be successful.
Throughout this article we want to talk to you about the main digital marketing actions and techniques for pharmacies that can be carried out , which, when well defined and executed, can help you achieve the objectives you have set out to achieve.
marketing for pharmacies
Strategic marketing actions for pharmacies
At EWOM we have created a list of examples of marketing techniques and actions that we believe may be more effective for your pharmacy or pharmacy office. We do not have a magic wand to give you the perfect solution, there are many more things to consider, but they can serve as a starting point to consider what things you are doing well, what you should modify or start doing and what things you should put in a trunk at the bottom of the sea and throw away the key.
1: Social media management
Social media, although well-known, continues to be one of the best ways to promote a business. It is a perfect tool for your pharmacy to gain visibility, to tell people what you do, to provide useful information to your clients, and even to gain new clients. We always say the same thing, it is the easiest way to knock on your clients' door and say, "Hello, how are you?" and not to sit around waiting for them to want to come see you.
What should you keep in mind when implementing your pharmacy marketing strategies on social media?
Selecting the right social networks to have a presence on: nowadays there are a large number of social networks, but you don't have to tackle them all, but rather be present on those that best fit your pharmacy and your public. As we discussed at the beginning of the article, this is not a task that should be done without prior planning, which will require a study and a strategy, which will result in where and how your company should have a presence on social networks. For example: Facebook and Instagram can be a good option, since they also offer the opportunity to sell your parapharmacy products directly from their platforms as an online store. This is not the case with Twitter, which, for this type of sector, we do not recommend in principle. In addition, you have to consider that, if you are not going to have time to dedicate to it, it is a social network so, so fast that you will not even exist.
Create coherent profiles: social networks are your online showcase. Take care of your image because it is what your public will see the most! It must be an image that is consistent with the values and references of trust that usually exist regarding pharmacies and with your corporate image and with a certain aesthetic, which is increasingly common on social networks such as Instagram, for example, aesthetics are cool and people follow it and want it…
Share quality information: share information of interest to your followers; talk about topics related to the sector; promote your parapharmacy products and special (and different) services such as weight control, the creation of personalized pillboxes, cosmetic products with your own formulas, the sale of ECO products for which you have a certain exclusivity of sale or specific treatments for hair loss, for example; share your own articles and other interesting ones from prescribing pages in the pharmaceutical sector; provide advice on: diets, how to take care of hypertension, the correct way to wear masks or use sun protection, effective measures to stop smoking, etc. It is also appropriate that you use audiovisual content to communicate with your followers (you can make videos about these tips that we indicate), and that you carry out raffles and promotions that help you grow your online community. Social networks give you a thousand and one opportunities to reach your customers!