Many white paper samples and case studies

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" For intermediate to advanced users, content such as "2023 edition of SEO information and a summary of the latest site analysis methods" will likely be more likely to be downloaded. It is important to provide materials aimed at beginners for beginners and materials aimed at advanced users for advanced users. However, even if the white paper is rich in content, if visitors think that it is not relevant to them, they may drop out at that point, so it is recommended that you set up a persona.


A persona is a specific target that you define: Example: A persona south africa telegram phone number list for targeting "sales representatives living in Tokyo" name Taro Tanaka sex male age Age 32 Residence Shinjuku Ward, Tokyo work Manufacturing sales job Highest level of education Graduated from a four-year science university annual income 6 million yen Family Composition Wife and child (1 year old) hobby camp Interests Gourmet By imagining the specific "challenges" your persona has and the "actions" you want them to take after reading your paper, it will be easier to create a white paper that will resonate with your target audience.


Setting personas is an important point not only for white papers but also in marketing. If you are thinking, "I want to focus on marketing!" or "I want to increase the effectiveness of my white paper!", please also refer to the article below. Also check out this article [Template included] What is persona marketing? Explaining the benefits and how to create it White Paper Practice Edition Once the preparations are complete, we move on to the practical part.