Content marketing: key in this quarantine
Posted: Sun Dec 22, 2024 5:13 am
Although we can already see the light at the end of the tunnel, we are all still confined to our homes. A quiet summer awaits us, with a very limited social life. All of this means, as the quarantine period has taught us, that interest in content is increasing.
As a company, what can we do to take advantage of the public's interest in content? Implement content marketing strategies !
In these difficult times for companies due to the pandemic, content malaysian whatsapp number marketing is becoming increasingly important due to the public's need to stay connected and constantly informed on all kinds of topics.
What is content marketing?
Content marketing is a type of marketing strategy that focuses on creating and publishing relevant and valuable content aimed at your target audience. This content must respond to your audience's needs and solve their problems. Only then will the strategy be successful!
Content marketing keys to success
Quality content : Creating quality content is a trend in any era and at any time. Content must be interesting, current and true. Quality is better than quantity!
Diffusion : Diffusion of content is another key to any content marketing strategy. There is no point in creating good content if our audience does not reach it. Before creating the content, ask yourself which platforms you are going to distribute it on and create the content taking into account their audience type.
Make the reader feel important : the user must be your focus. Don't just think about selling, don't just think about positioning, think about how to help your audience and how to inform them.
Benefits of content marketing
Don't give up on a content marketing strategy . The benefits are numerous:
Improves search engine positioning.
Build customer loyalty.
Improves the company's reputation.
Improve customer interaction.
The costs are not very high.
It will help you differentiate yourself from the competition.
It will attract more traffic and therefore more customers.
What kind of content is appropriate now?
The quarantine period has increased the interest in content. But… why type of content ? Is it good to write about the coronavirus? Right now, everything related to COVID-19 is the most sought after by users. Does that mean we only have to address that topic? NO!
You can create content on any topic as long as it interests your target audience . Keeping the focus on content about your business is not a bad idea! However, right now, we are sure that your audience will also appreciate content that is good-natured and useful to them in these times.
Entertainment is being one of the best aids for society in this confinement, therefore you have to take advantage of your digital platforms (website, blog, social networks, etc.) to create this entertainment. It is time to reinvent yourself and see how we can improve the user's life. For example, create content with simple recipes, with recommendations for movies, series, books (if they are about your sector, even better), advice on financial health, take advantage if you have a sports expert in your company and give a live class, create videos of the entire team to give a sense of closeness, etc.
As a company, what can we do to take advantage of the public's interest in content? Implement content marketing strategies !
In these difficult times for companies due to the pandemic, content malaysian whatsapp number marketing is becoming increasingly important due to the public's need to stay connected and constantly informed on all kinds of topics.
What is content marketing?
Content marketing is a type of marketing strategy that focuses on creating and publishing relevant and valuable content aimed at your target audience. This content must respond to your audience's needs and solve their problems. Only then will the strategy be successful!
Content marketing keys to success
Quality content : Creating quality content is a trend in any era and at any time. Content must be interesting, current and true. Quality is better than quantity!
Diffusion : Diffusion of content is another key to any content marketing strategy. There is no point in creating good content if our audience does not reach it. Before creating the content, ask yourself which platforms you are going to distribute it on and create the content taking into account their audience type.
Make the reader feel important : the user must be your focus. Don't just think about selling, don't just think about positioning, think about how to help your audience and how to inform them.
Benefits of content marketing
Don't give up on a content marketing strategy . The benefits are numerous:
Improves search engine positioning.
Build customer loyalty.
Improves the company's reputation.
Improve customer interaction.
The costs are not very high.
It will help you differentiate yourself from the competition.
It will attract more traffic and therefore more customers.
What kind of content is appropriate now?
The quarantine period has increased the interest in content. But… why type of content ? Is it good to write about the coronavirus? Right now, everything related to COVID-19 is the most sought after by users. Does that mean we only have to address that topic? NO!
You can create content on any topic as long as it interests your target audience . Keeping the focus on content about your business is not a bad idea! However, right now, we are sure that your audience will also appreciate content that is good-natured and useful to them in these times.
Entertainment is being one of the best aids for society in this confinement, therefore you have to take advantage of your digital platforms (website, blog, social networks, etc.) to create this entertainment. It is time to reinvent yourself and see how we can improve the user's life. For example, create content with simple recipes, with recommendations for movies, series, books (if they are about your sector, even better), advice on financial health, take advantage if you have a sports expert in your company and give a live class, create videos of the entire team to give a sense of closeness, etc.