Five New Guerilla PR Techniques for Small Businesses

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Guerrilla marketing, named after guerrilla warfare, helps small businesses with small budgets leverage surprise, creativity, and unique visuals to market their product or service to a larger audience. The idea is, companies can spend significantly less using guerrilla tactics compared to more traditional methods of marketing. Wondering where to get started? Here are a few standout guerrilla marketing techniques small businesses can use to get a leg up on the competition.


Public Art
Probably the most common (see: most successful) form of guerrilla marketing is public art like graffiti or other urban art. One of the best examples of this is from back in 2008 when Shepard Fairey was contacted by the Obama administration about his original artwork featuring the president’s face. If you’re apprehensive about graffiti or public art, consider reverse-graffiti. Sounds made up, but it involved removing dirt and other debris from a wall to create an image. Make your image known to the public in some way. It doesn’t have to be grafitti, just some avenue of getting your logo and image out there.


Performance
While performances can be more challenging to organize, you can repeat them often netherlands phone number resource to gain more exposure and post videos and photos online to maximize your efforts. Consider hiring someone to choreograph a short but impactful flash mob. Or, piggy-backing on the mannequin challenge, do a freeze for marketing purposes. The internet loves a good effort, so put your best foot forward, sit back, and watch your video get shared again and again and again.


Storefront
If your business has a storefront, don’t be afraid to use it in a unique way. Consider what would catch the attention of people passing by—a neat mural, an unusual seasonal display, or a clever or punny image—and consider hiring an artist to help bring that vision to life. Turning your storefront into eye-catching art will help you stand out on the block as well as among the competition.


Online
Don’t underestimate effective web campaigns as a solid form of guerrilla marketing. When you launch a web campaign, you control the content. Consider a YouTube commercial, or building a separate website that ties into other guerrilla efforts like stickers, fliers, or performance art. Have a third party manage your reputation online to get the best out of your website and online presence.