How to create an online store from scratch?

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On November 15th we held our free workshop “Learn to create your online store from scratch”, in which we helped several entrepreneurs set up their own e-commerce and shared tips and strategies to be successful with their sales.

Did you miss it? Don't worry, in this article we'll tell you about the topics we covered and give you the guidelines you need to create your e-commerce from scratch. Don't miss it!

Why do I need to sell my products online?
You've probably asked yourself the same question at some point. Why do I need to create an e-commerce if I'm having success with my physical store? To give you an answer, we want to share the ios database of Constanza, a successful entrepreneur and owner of a handbag store.
Initially, Constanza's business was doing very well. She always had a lot of visitors to her store and sales were good. But as time went by and her business became more well-known, she found it harder to serve her customers. She was constantly losing sales opportunities because she was not in her physical store.

When she was finally able to hire an assistant, she realized that many of her customers had stopped buying from her because they preferred to buy their products online, since that way they could receive their purchases in the comfort of their homes.

How to create ecommerce from scratch
Constanza's story is the same as that of many entrepreneurs who are not aware of the importance of having an online store. These entrepreneurs often face the following limitations:

They can only sell to customers who are close to their geographic location.

They are losing customers to increasing digital competition.

Their sales are limited to a specific time. Unlike online stores, they cannot sell at any time.

They have to assume high operating costs (staff maintenance, inventory storage, rentals, etc.)

On the contrary, having an e-commerce can provide business owners with the following benefits:

You can reach more customers and overcome geographical or language barriers.

Your customers will be able to make purchases at any time and day of the week. This means you can sell during holidays or even while you sleep.

You will save on rental and maintenance costs.

You will obtain key information about your customers and their digital habits.

There is no doubt that having an online store is very beneficial. But then you might ask yourself, why do many entrepreneurs still resist investing in this aspect?