What is website customer acquisition
Posted: Wed Jan 22, 2025 9:54 am
UI Review A UI review is a method of qualitative analysis of a website that involves observing how users actually use the website and asking for their feedback. Even if you think you've created a perfect UI, when you let a user actually use it, they may make movements you didn't expect or perform the wrong operation. Since the creator's intentions don't always reach the user, this is the best way to find out how well your intentions are being conveyed.
Reactions on social media Another method is to analyze uk telegram phone number list the voices that users unconsciously spill on social media, rather than conducting direct interviews or surveys. Users tend to be somewhat tense during interviews and surveys, but personal tweets on social media are more likely to reveal their true feelings, making it possible to extract more authentic opinions. Heatmap Survey Heat maps, which visually represent information such as where users looked on a site and where they clicked, are also useful for qualitative analysis of the UI of your site.
By investigating these heat maps, you can collect non-verbal messages from users regarding the UI of your site. If a lot of clicks are occurring in places where they shouldn't be, or if users' eyes are focused on places where they shouldn't be, your site may be difficult for users to understand. Points to note when conducting qualitative analysis Finally, we will explain some points to keep in mind when conducting qualitative analysis. Set evaluation criteria Qualitative analysis does not analyze data that will lead to the same answer for everyone, such as numerical values, so it is necessary to clearly define evaluation criteria in advance.
Reactions on social media Another method is to analyze uk telegram phone number list the voices that users unconsciously spill on social media, rather than conducting direct interviews or surveys. Users tend to be somewhat tense during interviews and surveys, but personal tweets on social media are more likely to reveal their true feelings, making it possible to extract more authentic opinions. Heatmap Survey Heat maps, which visually represent information such as where users looked on a site and where they clicked, are also useful for qualitative analysis of the UI of your site.
By investigating these heat maps, you can collect non-verbal messages from users regarding the UI of your site. If a lot of clicks are occurring in places where they shouldn't be, or if users' eyes are focused on places where they shouldn't be, your site may be difficult for users to understand. Points to note when conducting qualitative analysis Finally, we will explain some points to keep in mind when conducting qualitative analysis. Set evaluation criteria Qualitative analysis does not analyze data that will lead to the same answer for everyone, such as numerical values, so it is necessary to clearly define evaluation criteria in advance.