SEO Profession: How to learn and work in this area?

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The SEO profession has been gaining more and more prominence, mainly due to the enormous growth that the digital market has experienced post-pandemic.

It is a job within the digital marketing area that emerged thanks to websites and search engines. Nowadays, an SEO specialist is considered a fundamental part of any company that wants to have a strong online presence.

As you know, Google's algorithm is the heart of the internet. But, as with all anatomy, there is a specialist capable of ensuring that things work well for said algorithm, in this case, that place is occupied by SEO.

In addition, this profession also gives you the possibility to self employed database your own projects and work remotely from anywhere in the world without having to work for a company. Another ideal option that adds to the list of the best jobs for digital nomads.

What is the SEO profession?
SEO is a combination of marketing, sociology and a technical part that is essential in any digital strategy today.

SEO professionals understand how users search and implement website improvements to increase traffic.

If we talk about qualities, we can say that a good SEO professional is proactive and curious, as the evolution of search engines is constant and must be continually recycled.

There is no university degree that validates you to be an SEO professional, as it is a very practical profession that requires testing, predictions and analysis.

But in general, we can say that an SEO specialist is a professional in charge of developing positioning strategies in search engines, such as Google, and optimizing the conditions of a website's content to facilitate its visibility to the user, increasing the likelihood that it will register more visits.

There are currently two ways to work on SEO:

the technical area
the content development area
These can be worked on by two or more professionals separately or unified by the same professional.

The Essential Digital Marketing is a complete course to help you get started in the SEO profession. Check out our classes:

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What are the functions of an SEO specialist?
It is a very eclectic profile, in which you notice that functions from different areas come together. Computing, web design or development, marketing and content writing on different topics are some of these areas.