Marketing 101: Essential Marketing Basics Every Marketer Needs to Know
Posted: Wed Jan 22, 2025 10:23 am
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7 min. read
Abby Fields
Abby Fields
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Branded Content Specialist
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Marketing is complex. It’s filled with various strategies and terms that can sometimes be challenging to understand and implement.
If you’re finding it tricky to wrap your head around employment database terms or just want to learn the basics of marketing, we’ve got you covered.
In this marketing 101 guide, we’ll cover essential marketing basics that every marketer needs to know. Here’s a brief overview of some of the topics we’ll cover in this guide:
What is marketing?
Why do you need marketing?
5 essential marketing strategies for your campaign
So, keep reading to get all your questions answered!
Bonus: If you want access to even more marketing knowledge for free, we have just the guides for you!
Our award-winning experts compiled tons of free marketing guides for every digital strategy. Download your free marketing guide today to get expert advice at your fingertips.
Free Comprehensive Guide
Digital vs. Traditional Marketing
Download this guide to understand the key advantages, costs, and opportunities for each to decide which is best for your marketing strategy!
Get My Free Guide
CTA
What is marketing?
So, what is marketing anyway? Marketing is the action of promoting and selling your products or services. It can include advertising, market research, competitor analysis, and more.
You can use multiple channels to promote your products or services to your target audience with marketing. Your target audience is made up of the consumers who are most likely to purchase from you.
As a result, a marketing strategy is crucial to increase sales and revenue for your business.
7 min. read
Abby Fields
Abby Fields
Verified badge
Branded Content Specialist
Chevron Down Icon
Marketing is complex. It’s filled with various strategies and terms that can sometimes be challenging to understand and implement.
If you’re finding it tricky to wrap your head around employment database terms or just want to learn the basics of marketing, we’ve got you covered.
In this marketing 101 guide, we’ll cover essential marketing basics that every marketer needs to know. Here’s a brief overview of some of the topics we’ll cover in this guide:
What is marketing?
Why do you need marketing?
5 essential marketing strategies for your campaign
So, keep reading to get all your questions answered!
Bonus: If you want access to even more marketing knowledge for free, we have just the guides for you!
Our award-winning experts compiled tons of free marketing guides for every digital strategy. Download your free marketing guide today to get expert advice at your fingertips.
Free Comprehensive Guide
Digital vs. Traditional Marketing
Download this guide to understand the key advantages, costs, and opportunities for each to decide which is best for your marketing strategy!
Get My Free Guide
CTA
What is marketing?
So, what is marketing anyway? Marketing is the action of promoting and selling your products or services. It can include advertising, market research, competitor analysis, and more.
You can use multiple channels to promote your products or services to your target audience with marketing. Your target audience is made up of the consumers who are most likely to purchase from you.
As a result, a marketing strategy is crucial to increase sales and revenue for your business.