Improve the inquiry form
Posted: Wed Jan 22, 2025 10:27 am
Use heat map data to check what content is being viewed and where visitors are abandoning the current landing page, and make improvements. Rather than changing the LP on instinct, you need to make a proper hypothesis about why it was viewed/not viewed, and then choose the most effective measure. Specifically, the following measures are being implemented: First view design change/catchphrase change Place a button to transition to the inquiry form within the first view Add authoritative content such as "No.
1 choice" or "Customer testimonials" / medals that philippines telegram data show benefits Adding content such as "Frequently Asked Questions" and "Differences from other companies" will ease users' concerns. Measure 3: Improve ad targeting Even users who reach the same inquiry page will be in different psychological states depending on the ad targeting. For example, "users via search ads" who search for something on a search engine themselves, and "returning users" who have already visited the website once, are likely to be highly motivated to make an inquiry.
On the other hand, if the ad delivery method delivers banner ads to "users similar to users who have made inquiries in the past" or "users interested in this genre," they may not yet feel that the problem is enough to make an inquiry. By strengthening ad delivery to reach out to "users who visited via search ads" and "returning users," you can reach out to active users. As a result, you can expect an increase in the number of conversions.
1 choice" or "Customer testimonials" / medals that philippines telegram data show benefits Adding content such as "Frequently Asked Questions" and "Differences from other companies" will ease users' concerns. Measure 3: Improve ad targeting Even users who reach the same inquiry page will be in different psychological states depending on the ad targeting. For example, "users via search ads" who search for something on a search engine themselves, and "returning users" who have already visited the website once, are likely to be highly motivated to make an inquiry.
On the other hand, if the ad delivery method delivers banner ads to "users similar to users who have made inquiries in the past" or "users interested in this genre," they may not yet feel that the problem is enough to make an inquiry. By strengthening ad delivery to reach out to "users who visited via search ads" and "returning users," you can reach out to active users. As a result, you can expect an increase in the number of conversions.