Exchange Data

The main thing to do when launching is to check that the A/B test is running correctly. For example, the button being tested works, and users are randomly selected. If there is a big difference in the conversion of versions A and B right away, or vice versa, there is no difference at all - this is a signal that something is wrong.— check that the A/B test is running correctly. For example, a button that testsis being tested, it works, and users are randomly included in the samples. If a big difference in the conversion of versions A and B immediately appears, or vice versa, there is no difference at all - this is a signal that something is going wrong.in a special way. If a big difference in the conversion of versions A and B or vice versa immediately appeared, pthere is no difference at all - this is a signal that something is going wrong.

If the test is working correctly, do not try to analyze the results japan email list before it is finished or make changes to the test settings during the process. One option may be the winner on the first day, and another on the next day. You need to wait until the test is finished to get reliable results.

Step 7. Analyze the results and draw conclusions

Once you have the metrics data, compare them with the success criteria you defined during the test preparation stage. Now you can draw conclusions about the results of the experiment and refer to the action plan that was drawn up before the testing began.