How to Improve Your Google Ads Quality Score: 6 Effective Tactics
Posted: Wed Jan 22, 2025 10:34 am
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6 min. read
Matthew Gibbons
Matthew Gibbons
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Senior Data & Tech Writer
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Are you unhappy with your ad performance? Google fantuan database ads can be tricky to optimize, and if they’re not driving the results you want, you may be struggling to find a way to improve your Quality Score in Google Ads. That’s why we’ve compiled several effective tactics for how to improve Google Ads Quality Score.
In this post, we’ll explore how to improve your Google Ads Quality Score, so read on for more information.
Then sign up for Revenue Weekly — our email newsletter — to get more online marketing tips from the digital marketing agency with over 29 years of experience!
What is Quality Score in Google Ads?
Quality Score is a Google Ads’ metric that assesses the overall quality of your paid ads. It looks at things like how user-friendly the ads are and how likely they are to drive clicks. A high Quality Score indicates a successful ad, making Google more likely to give you a better ad placement.
To be clear, Google doesn’t use Quality Score as a direct factor in how it ranks your ads.
The way your ads appear is determined by Ad Rank, a similar metric. But Quality Score looks at many of the same factors as Ad Rank, making it a valuable metric to maximize.
Read on for a list of Quality Score tips to try!
How to improve your Google Ads Quality Score
If you want to boost your Quality Score, you’ll want to optimize your Google Ads. Focus on doing things that will improve your ads’ overall performance, particularly when it comes to boosting your click-through rate (CTR).
To that end, we’ve compiled a list of tips on how to improve Google Ads Quality Score.
Here are six Quality Score tips to help you make effective Google Ads improvements for your campaigns!
1. Bid on relevant keywords
Keywords are vital to your paid ad campaigns. When you bid on keywords, you tell Google where you want your ads to appear. But to obtain a high Quality Score, it’s critical to target the right keywords — specifically, relevant ones.
Let’s say you sell backpacks and suitcases, and you want to run an ad for them.
If the ad focuses more on backpacks, you probably shouldn’t bid on a keyword like “heavy-duty suitcases,” because that isn’t very relevant to the content of your ad.
This scenario goes both ways, of course — just as you should choose keywords that are relevant to your ads, you should create ads that are relevant to your keywords.
6 min. read
Matthew Gibbons
Matthew Gibbons
Verified badge
Senior Data & Tech Writer
Chevron Down Icon
Are you unhappy with your ad performance? Google fantuan database ads can be tricky to optimize, and if they’re not driving the results you want, you may be struggling to find a way to improve your Quality Score in Google Ads. That’s why we’ve compiled several effective tactics for how to improve Google Ads Quality Score.
In this post, we’ll explore how to improve your Google Ads Quality Score, so read on for more information.
Then sign up for Revenue Weekly — our email newsletter — to get more online marketing tips from the digital marketing agency with over 29 years of experience!
What is Quality Score in Google Ads?
Quality Score is a Google Ads’ metric that assesses the overall quality of your paid ads. It looks at things like how user-friendly the ads are and how likely they are to drive clicks. A high Quality Score indicates a successful ad, making Google more likely to give you a better ad placement.
To be clear, Google doesn’t use Quality Score as a direct factor in how it ranks your ads.
The way your ads appear is determined by Ad Rank, a similar metric. But Quality Score looks at many of the same factors as Ad Rank, making it a valuable metric to maximize.
Read on for a list of Quality Score tips to try!
How to improve your Google Ads Quality Score
If you want to boost your Quality Score, you’ll want to optimize your Google Ads. Focus on doing things that will improve your ads’ overall performance, particularly when it comes to boosting your click-through rate (CTR).
To that end, we’ve compiled a list of tips on how to improve Google Ads Quality Score.
Here are six Quality Score tips to help you make effective Google Ads improvements for your campaigns!
1. Bid on relevant keywords
Keywords are vital to your paid ad campaigns. When you bid on keywords, you tell Google where you want your ads to appear. But to obtain a high Quality Score, it’s critical to target the right keywords — specifically, relevant ones.
Let’s say you sell backpacks and suitcases, and you want to run an ad for them.
If the ad focuses more on backpacks, you probably shouldn’t bid on a keyword like “heavy-duty suitcases,” because that isn’t very relevant to the content of your ad.
This scenario goes both ways, of course — just as you should choose keywords that are relevant to your ads, you should create ads that are relevant to your keywords.