In the advertising network

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An advertiser can use CPM to drive additional traffic to their site or to increase their brand awareness. Yandex Direct During the analysis of the Yandex Direct advertising account, which is currently the only official platform for placing contextual advertising, the following trends were identified: For the period from, the average cost per thousand impressions settled at 256.13 rubles. Analysis of the dynamics shows a decrease in prices in January 2024, after which the indicators returned to last year's values.


When looking at the different segments of the advertising platform in detail, there is a significant difference in pricing. On search advertising, the average CPM remaining in the range of rubles throughout the entire kuwait whatsapp number data study period. the figure is significantly lower - on average 110.50 rubles, with a noticeable decrease in prices occurring in the period December 2023-January 2024. A comparative analysis of the beginning and end of the period shows interesting dynamics.


While in search the value was at a minimum of 1837.85 rubles, and in networks. By the total figure dropped to which is lower than the average annual value of rubles. In search, CPM decreased by, which is also lower than the average annual figure of.