Identify the channels used by your market segment

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Where is your reputation being forged online? A qualitative and quantitative approach to market research can help you zero in on where your audience is discussing your brand and industry online.

Taking both into consideration will help you account for the full spectrum of where your audience hangs out online. Analytics tools and market research can reveal some sure bets, while open-ended denmark b2b leads research methods—like customer interviews and surveys—can shine a light on more up-and-coming platforms for brand discovery and research.

This information will help ensure your strategy is focused on the channels that will make an impact on your business.

Monitor your online reputation through mentions
If we were to think about online reputation management through the lens of a Crawl, Walk, Run strategy, monitoring your online mentions would fit squarely within the “Crawl” stage.

When a user tags your brand handle in a social media post or leaves a review on a business page, they expect a response quickly. According to The 2025 Sprout Social Index™ Report, nealry 75% of consumers expect a response within 24 hours or less. If you don’t have a process for monitoring your brand mentions online, you are disappointing customers which can cause lasting damage to brand reputation.

The easiest way to safeguard your brand reputation online is to use a tool that organizes all those notifications in one, centralized platform. For example, Sprout Social consolidates inboxes across social media networks and popular review sites like Google My Business, Yelp, TripAdvisor and Glassdoor, so you never miss a mention.