Creating successful email offers for your website

[Rakibul200]

These multiple email accounts are used somewhat like folders, in that people use them to prioritize their emails. Typically at least one account is a bulk email account that’s used for low priority emails. Then there’s also a work account and a personal account. How big of a problem is list churn? List churn eats up roughly %-of your list every year. According to loren macdonald, writing for mediapost “while transparent churn rates can vary widely, typical annual rates are between and %.

Opaque churn rates are probably gambling number data between and annually for most brands.” so when you look at a chart like this, from ascend’s “email list growth survey summary report”, don’t think these email marketers are getting so-so results from their list growth just because they’re lazy. They aren’t. If an email marketer is not seeing significant list growth, it’s usually because they have to add more than -of their list in new subscribers every year just to stay ahead of the effects of list churn.

Chart of “which best describes how your email list size is changing?” by ascend how do I figure out what my list’s churn rate is? There’s no one way to calculate list churn. And because it’s not a widely discussed topic, there’s not much information available about how to calculate list churn. But that doesn’t mean you can’t. Basically, all you have to do is to pick a time frame, tally up the people you’ve lost, and then divide by the size of your list.