Do you love a particular web platform?
Posted: Sun Dec 22, 2024 5:20 am
Do you have a social channel with thousands of subscribers? Do you have a blog with a lot of followers but you don't exist on social media? Great, but... yes, there is a but! Today I want to talk to you about the risks you can run if you only have one traffic channel and how to increase your website traffic.
Since our web agency in Forlì Cesena specializes in SEO , in this blog we also talked about how to bring traffic to the website and how to learn to perform a correct traffic analysis .
At the bottom of the article you will also find 5 good reasons why a youtuber should have a professional website.
To better understand the reason that pushed me to write this article, it is necessary to make a small premise: the PESO model.
The PESO model (Paid, Earned, Shared phone numbers in the philippines and Owned media): we divide traffic channels into 4 categories
WEIGHT model
The acronym PESO (which translates to Paid, Earned, Shared, and Owned) was coined by Gini Dietrich , founder, CEO, and author of Spin Sucks.
Armando Roggio from PraticalEcommerce recently wrote an article (in English) in which, talking about the risk of social media marketing, he explains the PESO model:
Paid . You create the content. A third party owns the audience (Google Ads, Facebook Ads, etc.). A third party decides how and how much traffic they bring to your content. Also learn how Google Merchant Center can help you start selling online with your e-commerce .
Earned . A customer of yours (UGC: User Generated Content), a journalist from an online magazine in your sector, an influencer or a representative of your market niche creates the content. The audience to which it is shown belongs to the latter. As does its publication and dissemination. Also discover how to make your Facebook advertising more authentic and credible thanks to the content generated by your users.
Shared . You create the content, for example an article on your blog or a post on your Facebook page. A part of the audience “belongs to you”, for example all those who follow your blog. The remaining part of the traffic you receive comes from third parties, but, unlike paid traffic, in this case it is organic: the organic reach generated by your post on Facebook, the visits you receive thanks to a good organic positioning in Google’s SERP (Search Engine Results Page), shares by other users, etc. The distribution of the content you have created does not depend on you. There would be plenty to talk about for hours on topics such as Facebook’s organic reach, which has been continuously declining for years now, or positioning in search engines and the continuous change of Google’s algorithms.
Owned . You create the content. The audience belongs to you. You control the distribution of your content.
Since our web agency in Forlì Cesena specializes in SEO , in this blog we also talked about how to bring traffic to the website and how to learn to perform a correct traffic analysis .
At the bottom of the article you will also find 5 good reasons why a youtuber should have a professional website.
To better understand the reason that pushed me to write this article, it is necessary to make a small premise: the PESO model.
The PESO model (Paid, Earned, Shared phone numbers in the philippines and Owned media): we divide traffic channels into 4 categories
WEIGHT model
The acronym PESO (which translates to Paid, Earned, Shared, and Owned) was coined by Gini Dietrich , founder, CEO, and author of Spin Sucks.
Armando Roggio from PraticalEcommerce recently wrote an article (in English) in which, talking about the risk of social media marketing, he explains the PESO model:
Paid . You create the content. A third party owns the audience (Google Ads, Facebook Ads, etc.). A third party decides how and how much traffic they bring to your content. Also learn how Google Merchant Center can help you start selling online with your e-commerce .
Earned . A customer of yours (UGC: User Generated Content), a journalist from an online magazine in your sector, an influencer or a representative of your market niche creates the content. The audience to which it is shown belongs to the latter. As does its publication and dissemination. Also discover how to make your Facebook advertising more authentic and credible thanks to the content generated by your users.
Shared . You create the content, for example an article on your blog or a post on your Facebook page. A part of the audience “belongs to you”, for example all those who follow your blog. The remaining part of the traffic you receive comes from third parties, but, unlike paid traffic, in this case it is organic: the organic reach generated by your post on Facebook, the visits you receive thanks to a good organic positioning in Google’s SERP (Search Engine Results Page), shares by other users, etc. The distribution of the content you have created does not depend on you. There would be plenty to talk about for hours on topics such as Facebook’s organic reach, which has been continuously declining for years now, or positioning in search engines and the continuous change of Google’s algorithms.
Owned . You create the content. The audience belongs to you. You control the distribution of your content.