Social Recruiting Mistakes Your Organization is Making Now

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If your company has already begun recruiting employees online, you need to check if there is a social recruiting plan in place. If there is no plan in place, you will not be performing the recruitment process effectively. Prior to beginning any recruiting of candidates online, it is best to have a plan in place that outlines the goals of the program. This will help your company identify the target audience of your posts, where the audience spends most of its time online and keep track of all the applicants you meet along the way.

Mistake #2 - Failure to Engage with Followers
All companies with accounts on social media sites need to be engaging uganda phone number resource with their followers. Even if they find candidates through second-and-third connections, the engagement level must be very high. Your company needs to share unique content across every social media account that is in operation. This is the best way to increase your brand online.

Make sure any job openings at your company are posted on those social media accounts and that they target the right audience. Relevant content is key here because if you are only posting jobs, you will not gain enough followers on your accounts who can look at and apply for those jobs.

Mistake #3 - Skipping Analytics
One thing that is very important when it comes to social media recruitment is that companies should not skip out on analytics. When you use a social recruitment platform to analyze what candidates are doing online and where, you will be able to focus your time where it is needed. When you ignore analytics, your company will waste its time and energy posting on social media sites that do not grasp the attention of candidates. Analytics might show you that Facebook is driving candidates to your company, which means that you can focus your time and content on Facebook.