How to interpret heatmaps in email analytics

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They are created using AMP HTML (a subset of HTML), which enables emails to contain dynamic content and on-the-fly data, making them feel more like web pages than traditional, static emails. Source: Email from Yespo Decision Tree An alternative to a simple game in which you guide recipients through a series of questions whose answers will lead them to choose one of several product or service options. You can then click on the result to send the user to the product page.

Source: Email from Yespo True or False overseas chinese in australia data Test your subscribers' knowledge with this simple game. Source: Email from Yespo Spin the Wheel allows users to try their luck using regular GIFs and buttons with links to random prizes. Source: The Complete Guide to Gamification in Email Marketing from Stripo Puzzle Who doesn’t love puzzles? Challenge your subscribers with a simple brainteaser! Have them write down their answers in the form of an email, and you'll select the winner and give them the prize.

Source: Email Template from Stripo Scratch Card Want to add more intrigue? Subscribers are invited to choose one of several secret prizes. By using scratch cards in emails, users can click one of multiple buttons and be redirected to the prize page. Source: Email from Forever Maze Remember how we used to run through the fun mazes on the backs of cereal boxes as kids? We all are still interested in mazes, so why not use it in your email newsletter? Source: Email from YespoWhere's Wally" Another blast from the past.