How to use if/then in email apps logic

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Martin Schwill, Delivery Manager GetResponse Vanity and Actionable Metrics Now that you understand the key email marketing KPIs and how to calculate them, I want to take a moment to emphasize that not all metrics are created equal and you don’t need to worry about measuring them. All of them the same way. The most important distinction is the extent to which they affect your company's performance and the decisions you can make based on them.

In the world of web analytics, we often overseas chinese in europe data distinguish between vanity metrics and actionable metrics. This also involves email analysis. Vanity indicators look nice, but you have no control over them. They also don’t really tell you how your business is doing. Need an example? Think about the number of people following your business on social media. If your fans don’t buy from you, it doesn’t matter if you have followers on , Facebook or Twitter.

Actionable metrics can give you a closer look at whether your business is in good shape. Take sales revenue as an example. If you know how much it costs to run a campaign and how much revenue it generates, then you more or less know how well you're doing. This doesn’t mean follower count, email open rate, or any other metric you considervanity metricsis useless.