The importance of specializing your newsletter content

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Subscribers are given the opportunity to choose the types of email communications they receive. Some of your inactive subscribers may have fallen away, not because they didn’t want to hear from you, but because they weren’t interested in the type of content you shared. So by allowing recipients to update their preferences, you help them re-engage with your brand on their own terms. Marriott International also includes an unsubscribe link.

This is smart, as it's always better to have overseas chinese number data fewer email contacts than a list of mostly inactive contacts - we'll discuss this further in the next section. Among other things, the email highlights some of the updates they’ve made to the Marriott Rewards program, including relevant visuals and keeping the CTA button above the fold. This re-engagement email example from LootCrate uses a classic exclusive limited-time offer where subscribers receive bonus products when they purchase.

We all know people love gifts. Therefore, such an email will definitely re-engage some subscribers. The email also includes eye-catching visuals. Loft also includes anEvaluate this email" action button, which links to an email survey. This is a great way to collect feedback from your subscribers. Adobe Creative Cloud Your re-engagement strategy can take many forms. Some brands focus on incentives like discounts and free shipping. But not Adobe Creative Cloud.