The value of personalization
Posted: Thu Jan 23, 2025 6:55 am
Practical example
Our website describes a case study of an advertising campaign targeted at maximizing profit.
Predictive segmentation for MAX reach
A marketer created a segment of buyers who made purchases in the last 90 days. The campaign was successful: the Viber campaign brought in UAH 15,000 in profit. However, by using predictive AI with an additional parameter, italy consumer email list we achieved an increase in profitability of almost one and a half times, while sending the campaign to a slightly smaller audience.
Predictive segmentation for MAX profit
While receiving approximately the same number of clicks, we generated significantly more revenue by optimizing our marketing budget through the use of predictive segments.
Product recommendations based on artificial intelligence
The next example of AI-based personalization is product recommendations . This tool has been around for quite some time, and many people are familiar with it. Anyone who buys from online stores like Allo, Comfy, and Eldorado has probably seen these recommendations. The results of using them are very impressive.
Our website describes a case study of an advertising campaign targeted at maximizing profit.
Predictive segmentation for MAX reach
A marketer created a segment of buyers who made purchases in the last 90 days. The campaign was successful: the Viber campaign brought in UAH 15,000 in profit. However, by using predictive AI with an additional parameter, italy consumer email list we achieved an increase in profitability of almost one and a half times, while sending the campaign to a slightly smaller audience.
Predictive segmentation for MAX profit
While receiving approximately the same number of clicks, we generated significantly more revenue by optimizing our marketing budget through the use of predictive segments.
Product recommendations based on artificial intelligence
The next example of AI-based personalization is product recommendations . This tool has been around for quite some time, and many people are familiar with it. Anyone who buys from online stores like Allo, Comfy, and Eldorado has probably seen these recommendations. The results of using them are very impressive.