The digital era and free market have a big role in accelerating the pace of today's business. For the company itself, this is a great opportunity as well as a challenge to develop their business.
Why is it called a challenge? Because indirectly the company will continue to be "demanded" to continue to innovate, both products and marketing strategies to develop their business so that their list of tonga consumer email business can continue to exist amidst today's tight business competition.
The digital era and free market have influenced trends that occur in society, society seems to be encouraged to change their interests and behavior, especially their shopping behavior.
This change can be seen from data published by HootSuite and We Are Social. Quoted from detik.com , the number of internet users in Indonesia has reached 202.6 million internet users as of January 2021. When compared to the number of internet users in 2020, there has been an increase of around 15.5% or more than 27 million people in the last 12 months.