Marketing trends in higher education 2024
Posted: Thu Jan 23, 2025 8:52 am
Discovering educational marketing trends is essential, especially considering the challenges the industry will face in 2024. Inflation, the decreasing perception of the value of higher education, and tight budgets for marketing teams are some of them. Discover how to apply educational marketing in your institution .
Downloadable 2
Below you can see the 5 trends for 2024 in this sector:
1. Using artificial intelligence for marketing
The industry is constantly changing and we need to adapt. The marketing department needs to make the most of their time and have a proactive outlook. With these new AI tools , we will be able to save time, whether it is offering new ideas or writing emails . Your marketing team will be more efficient and make better use of their time.
2.Combining digital and traditional channels
Depending on the school, marketing managers prefer to communicate through digital or traditional channels . Both approaches have their advantages and disadvantages.
Digital channels , such as social media, offer the ease ghana whatsapp lead of directly addressing the target audience and being able to track campaigns . However, traditional channels , such as television, radio or posters, are more difficult to reach, although they also give the university a more prestigious image .
Since people use both media at different times of the day, the most appropriate way to reach the largest possible audience is to combine both channels . In this way, we will be able to give greater presence to our center and get more potential leads.
3.Marketing to parents
Parental involvement in the student's decision-making process about which university course to study and where is increasing . Since young people are less receptive to this type of advertising, higher education centers and universities will be targeting parents more .
At the beginning of the search process, online advertising will be used to capture your attention and increase your presence .
When students approach universities providing their information, through forms, stands, etc., the necessary data will be available to contact parents directly . In this way, we can communicate with them through email or regular mail, addressing the issues that we consider most worry them or that they will take into account, such as scholarships or grants , fees , subjects, among others.
In this way, we will not only be able to capture the attention of students, but also that of parents. In this way, with all the information provided, they will be able to make a decision with greater confidence .
4.Content generated by students enrolled in the center
Having the center's students to develop marketing strategies can be very positive, since the students can give their perspective of how they feel at the center , offer their experiences and what the university facilities are like.
The Marketing department will also have students to form a “ team of ambassadors ”, whose role will be to promote the university or higher education centre. This team will carry out campaigns through different social networks, sharing posts , whether videos or photos, showing what the facilities are like, study tips or talking about the centre . It would also be interesting if the students themselves created blogs for the centre's website .
In this way, the target audience will see themselves more reflected in this figure than in another and will allow us to generate greater trust towards the center.
5.Greater focus on retention and differentiation marketing
Getting the lead to sign up will be the first objective for the marketing team, but student retention cannot be neglected , so communications must be directed at both future students and those who are already enrolled .
The competition between universities is clear, as each one wants to get the maximum number of students enrolled. Future university students will actively search the different websites in order to make comparisons between the centres, so at this stage of the process it is very important to differentiate yourself. In this sense, the centres will demonstrate why they should be chosen and what advantages they offer compared to others .
If marketing teams are proactive, creative and agile , they will have the ability to adapt to these 2024 trends.
Downloadable 2
Below you can see the 5 trends for 2024 in this sector:
1. Using artificial intelligence for marketing
The industry is constantly changing and we need to adapt. The marketing department needs to make the most of their time and have a proactive outlook. With these new AI tools , we will be able to save time, whether it is offering new ideas or writing emails . Your marketing team will be more efficient and make better use of their time.
2.Combining digital and traditional channels
Depending on the school, marketing managers prefer to communicate through digital or traditional channels . Both approaches have their advantages and disadvantages.
Digital channels , such as social media, offer the ease ghana whatsapp lead of directly addressing the target audience and being able to track campaigns . However, traditional channels , such as television, radio or posters, are more difficult to reach, although they also give the university a more prestigious image .
Since people use both media at different times of the day, the most appropriate way to reach the largest possible audience is to combine both channels . In this way, we will be able to give greater presence to our center and get more potential leads.
3.Marketing to parents
Parental involvement in the student's decision-making process about which university course to study and where is increasing . Since young people are less receptive to this type of advertising, higher education centers and universities will be targeting parents more .
At the beginning of the search process, online advertising will be used to capture your attention and increase your presence .
When students approach universities providing their information, through forms, stands, etc., the necessary data will be available to contact parents directly . In this way, we can communicate with them through email or regular mail, addressing the issues that we consider most worry them or that they will take into account, such as scholarships or grants , fees , subjects, among others.
In this way, we will not only be able to capture the attention of students, but also that of parents. In this way, with all the information provided, they will be able to make a decision with greater confidence .
4.Content generated by students enrolled in the center
Having the center's students to develop marketing strategies can be very positive, since the students can give their perspective of how they feel at the center , offer their experiences and what the university facilities are like.
The Marketing department will also have students to form a “ team of ambassadors ”, whose role will be to promote the university or higher education centre. This team will carry out campaigns through different social networks, sharing posts , whether videos or photos, showing what the facilities are like, study tips or talking about the centre . It would also be interesting if the students themselves created blogs for the centre's website .
In this way, the target audience will see themselves more reflected in this figure than in another and will allow us to generate greater trust towards the center.
5.Greater focus on retention and differentiation marketing
Getting the lead to sign up will be the first objective for the marketing team, but student retention cannot be neglected , so communications must be directed at both future students and those who are already enrolled .
The competition between universities is clear, as each one wants to get the maximum number of students enrolled. Future university students will actively search the different websites in order to make comparisons between the centres, so at this stage of the process it is very important to differentiate yourself. In this sense, the centres will demonstrate why they should be chosen and what advantages they offer compared to others .
If marketing teams are proactive, creative and agile , they will have the ability to adapt to these 2024 trends.