Building strong customer relationships through social selling

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You may not yet be using Social Selling tools and may even be wondering what this concept is all about, so let's start from the beginning. A Social Selling strategy consists of leveraging social media and digital platforms to develop and strengthen relationships with your potential customers.

Main features of Social Selling
Some of the contributions we can obtain from the use of this type of tools are:

Monitoring and following up on actions and interactions with your potential clients through social networks such as LinkedIn. The actions carried out can be incorporated into a CRM and manage all those new contacts created, as well as planning future interactions based on the response obtained.
Wider and more diverse audience : Thanks to social media, you can interact with users from all over the world, offering your sales team the possibility of dealing with potential clients that would otherwise be difficult to contact.
Fostering Strong Relationships : Regularly engaging with prospects by providing content that they find valuable and interesting will build brand awareness, generating trust and engagement with your customers.
LinkedIn, the ideal social network to apply this strategy
LinkedIn is a powerful platform for implementing your sales hungary whatsapp lead business development strategies . This professional social network facilitates direct communication with contacts through a private messaging system. In addition to being able to engage in conversations with other professionals in the sector, you can also learn about their careers, view content relevant to the sector, recommendations from other professionals, etc.

Another of LinkedIn's important advantages is the possibility of performing advanced searches for specific profiles and companies . If you are interested in performing detailed segmentation to find new potential clients, you can choose to use Sales Navigator. This paid tool included in this social network allows you to segment by criteria such as: Industry, current position, experience, whether or not there has been previous interaction, position, etc.

For those active profiles on LinkedIn, there is also the option of joining groups and communities of profiles that share a sector, interests and topics. This way, you can participate in conversations, making your experience and professional profile known . Another option to increase interest in your profile is to publish content relevant to your industry, generating credibility and trust in everyone who is part of your network of contacts.

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How we implement the Social Selling strategy at Maratum
At Maratum we know the importance that implementing a Social Selling strategy can have for business development. For this reason, we apply this strategy at different levels:

Optimize your profile: It is essential that your profile generates credibility and trust in your potential clients . To achieve this, you can carry out a series of actions : incorporating a corporate banner, creating a profile in both languages, developing an “about me” space in relation to your professional objective, incorporating client recommendations, publishing content with a certain frequency, etc.
Using Sales Navigator : Search for accounts and potential clients by segmenting them by interest criteria, subsequently classifying them into lists to which previously designed workflows will be applied.
Using the messaging system: We interview our clients in depth to understand how the market works and what points might be interesting to mention in a sequence of automated messages. Thanks to this massive impact, we manage to reach all those potential clients of interest through relevant and personalized messages.