Once you’ve narrowed down your pool of potentials, consider

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Now that you’ve created an attracting job description and have determined what networks your most-qualified candidates are on, you need to focus on engagement. Use employees within your company, blog posts about your culture and open questions to begin dialogs with potential new hires. Guest chat sessions on Twitter or Facebook or featured quotes from employees focus on personal engagement. Use your social media analytics to determine what content consumers engage with and look for ways to tie that into your recruiting strategy on social networks.

Selection/Screening

An important part of the new hire process is screening. Calling up references, though united kingdom phone number library still used by many, isn’t the only tactic available now. Before you reach out to a candidate or select one of your applicants as new employee, do a social presence evaluation. What is the individual’s social reputation and what types of content are they sharing? However, you should be wary of what social information you use in screening applicants as you don’t want to violate any anti-discriminatory laws. You may want to even consider outsourcing your social screening.

Offer/Onboard

Whether or not using social media will be a good way to offer the candidate the job. ePrize used Instagram to extend their offer to a recent grad (who accepted) and 42Floors sent out an offer via their blog to an applicant (who declined). If you’re not ready to take the public risk associated with social job offers, consider making social media “new hire love” part of your onboarding process – tweet out a congrats on their first day or rave about the possibilities they bring to the table in a blog post. Employees want to feel valued and social media can help you accomplish just that.

Social recruiting may be a part of your overall hiring strategy, but it also requires its own, well-thought-out plan. If you’re getting started with social recruiting, or looking for a way to make your efforts more effective, make sure you’re addressing these 5 phases of the social recruiting process.