Exchange Data

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

Marketing automation software is no longer a new or novel technology. The first tool was released way back in 1992 and since then, the industry has ...

I'll be upfront about this, I've learnt the hard way when it comes to this development business.

I've spent long nights trying to work out why the hell a bit of code isn't working, only to find out it's a weird Pardot quirk or it was in a place Pardot didn't like.

So, to save you some time, I'll ...

A good mock exam is definitely an essential to see how far you have come. These are also few and far between though, so take them with a pinch of salt and take a few different ones.

Off the back of this, I would recommend that, for any gaps in knowledge you find are listed when you review your ...

Depending on the state of your Pardot account, you might wrap up your audit feeling a bit overwhelmed with the clean up or changes that you need to now carry out.

Here’s how we recommend you tackle the findings:

List all of the actions you know need mobile number in cambodia to happen in a ...

Manually
Much the same as deleting them in the first place, simply select the Undelete button on the prospect record in order to retrieve them. In addition, you can also select ‘Undelete matching prospects found in the recycle bin during this import’ during the import process to undelete a prospect ...

Scoring categories rely on folders and should be set up so that you can track activity across specific marketing assets. For example, all of the assets that are used to generate leads for a particular service.

The right folder structure can easily break down your prospects’ overall scores into ...

As we can see in the image above, when we create a list, we also have the option to make the list Dynamic. This means that a Dynamic list can also be displayed in the email preference centre.

Dynamic lists are mostly used when you need a list that is based on prospect data that changes and ...

Landing pages
Most good automation software includes the ability to create landing pages, the question is, how easy to use and powerful is the landing page builder?

Marketo
Marketo allows its users to build Marketo-hosted landing pages either from scratch using a ‘Free-form’ landing page, or with ...