Imagine being able to quickly adapt to emerging opportunities and reshape the competitive landscape of your niche.
Well, actually, you can do it and you don't even need to invest in expensive philippines number list analysis reports from consultancies and market research agencies that often take weeks to reach you.
No wasted time, no wasted resources, no missed opportunities – just informed decisions for the good of your business, backed by real data.
Let's explore the power of having a detailed map of the competitive landscape in your arsenal when it comes to estimating market potential.
What does competitive landscape analysis entail?
A thorough analysis through competitive landscape research will help you achieve much more than just keeping an eye on your competitors' activities and how they affect the overall growth of your market.
It will also help you track changes over time, identify your most and least important competitors, and discover new opportunities to expand into new markets.
There are two key parameters that can help you.
Parameter 1: The online audience for any given company
An estimate of your audience size based on your web traffic volume.
Parameter 2: The growth ratio of any chosen company
An estimate of the performance of your online marketing efforts according to your Traffic Growth.
These numbers can be tracked in the Growth Quadrant in the Market Explorer tool for up to 30 competitors, so you can analyze the landscape for areas that require in-depth research.
It is recommended that you focus on 10 competitors for a more precise approach, something you can achieve automatically through Market Explorer or manually through the Custom Market feature if you need to tailor your Growth Quadrant .