You may also be interested in our article germany phone number on digital marketing for hotels . Unnatural inbound links Let's start with one of the most frequent causes of penalization. Take a few minutes to read Valentina Pacitti 's article on the Semrush blog . If you're in a hurry, here's a list of the items I consider most important: Sponsored and paid links in articles and blog posts . An example. Do you have a fitness gym in Milan and would like to be in first position for this keyword? So why not write a nice article and send it to an online newspaper? Or ask a blogger if he can write an article that talks about your gym? If in the text of the link you use the phrase “fitness gym Milan” and make it point to your site, well, this is the classic signal that Google recognizes as a sponsored link.
Anchor text like these are called money anchors and I will talk about them later. Web Directories and Link Lists . And here comes the fun part. One of the biggest misconceptions about local marketing is that to do local SEO you have to list your website in as many local directories as possible. Don’t do that! Select the 4 or 5 directories you know or have heard of and stop there. Ever heard of local listing management services ? I recommend avoiding them even if they are very advertised. These are my favorites: Apple Maps, Bing, Cylex, Facebook, Foursquare, Google Business, HERE, Hotfrog, TripAdvisor and Yelp.