) is almost never linear, much less easily email database australia predictable. You are wrong, in my opinion, if you think you can “warm up” or “nourish” your contacts simply with a pre-established sequence of emails. Among your customers there could be the entrepreneur who doesn't like to waste time and wants to buy your highest value offer right away, but also those who are looking for a resource/consultation/free trial for an imprecise period of time. Not considering this reality within the study of your automation means only doing theory, not funnel marketing. Example 1: Give a book to every contact (you only pay the shipping costs) to get them to buy many of your other more expensive items give a book as a gift This example of a marketing funnel is explained very well by Freya Kuka in an article (in English) on the CoSchedule blog.
The person who implemented this strategy is the famous marketing expert Russell Brunson. This is a slightly different case from the classic e-book provided in exchange for the visitor's email. Consider, in fact, the economic aspect that involves both parties: the author of the book sends a physical object that has a cost (certainlythan the real production value) the potential customer pays for the shipping costs (it is certainly a first screening of those who are not willing to spend even a cent for their training) As Freya explains, for Russell this is nothing more than the cost of acquiring a lead.