As is often the case, marketing professions are the first to be impacted. In this fast-paced digital environment with no finish line, the role of the Content Manager has remained essential in marketing for a good ten years, especially for organizations that want to stand out and generate a positive return on investment (ROI) through their how to build phone number list online content. Yes, but in the age of AI, its role is changing again. This mini audio and text guide provides an overview of the role of the Content Manager, their missions, the skills required, and how this position has evolved with the arrival of artificial intelligence (AI).
Definition of Content Manager
In an organization, the Content Manager is responsible for the digital content strategy within a company. Their role is to create and manage content that attracts, engages and converts visitors into customers, while optimizing the company's visibility on search engines and social networks.
Why the Content Manager has become essential over the years:
1.1. To improve visibility:
By creating optimized content (blog, images, tutorials, premium content, playbook, videos, podcast, case studies, etc.) for natural referencing (SEO ), the Content Manager improves the company's positioning on search engines, thus increasing its visibility and online notoriety.
1.2. To initiate conversations and build audience loyalty
With relevant and personalized content, it captures the attention of visitors, builds trust with potential customers, and builds a long-term relationship with them.
1.3. To increase conversions
The Content Manager creates content that encourages visitors to take action, such as:
a purchase
a registration (event, newsletter, game, etc.)
a quote request
1.4. To help salespeople (we’re talking about Sales Content)
The good old proposal is over.
Sellers have real-time access to the best content from their CRM to help them, including:
email templates
sequence models
recovery models
playbook or conversational guide
up-to-date leaflets
messages/posts for Linkedin
business presentation templates