Sometimes it happens, content gets old and no longer has any reason to exist. Or maybe it does, but not in that form. There are articles that simply cannot be recovered, like special offers communicated on the blog or press releases. Because those publications are tied to a specific historical moment: once the public's interest has passed, they stop generating traffic .
Other articles become old , even if the theme is still in vogue, the philippines country code mobile number content is no longer valid. In these cases, a double-edged editorial work comes into play: on one hand, you cut, on the other, you update. In the meantime, a calendar with an editorial plan is outlined to avoid errors in the future.
Stop, it is not that simple at all. What does not generate traffic does not necessarily have to be eliminated as Joh Mueller also points out in this webinar. Why is it important to clarify?
First of all, there may be posts or pages that don't receive many visits but attract incoming links. So they are characterized by valuable backlinks and woe betide you if you delete them. Sure, you could do a 301 redirect and it would still be worth the PageRank upgrade, but why do that?
It is better to update and keep the page alive with fresh information. The same goes for pages that have a structural function such as the about me section or contacts.
There may be pages that do not rank but that generate direct or referral traffic. This is why before doing SEO content pruning work, you need to carefully evaluate some aspects.