However, you realize that something is missing, something still doesn't fit, and you're sure that the result could be much better. At that moment, you realize that the website is not prepared for this new moment, it is not optimized nor prepared to be your main salesperson.
And then comes the idea, let's redo the website! Bingo, but at the same time comes the memory that any website redesign or website development project is time-consuming and expensive, and the decision is to leave everything as it is, right?
Don't worry. Don't get discouraged. Having a new website that integrates with your Inbound Marketing actions is essential. However, you don't need to spend a fortune or wait months for the project to be ready.
The Growth Driven Design (GDD) concept allows your taiwan telephone number to have a faster, simpler, more dynamic and optimized website based on business results. In addition, changes to the website are made based on data and metrics, which allows you to calculate the ROI of the project at any time and avoid subjectivity.
In the post What is Growth Driven Design (GDD) we detail everything you need to know about this concept that will make the process of redesigning your website much easier, at a very competitive cost, with reduced risks, delays and investments without return.
If after this you are still not convinced that it is worth investing in the development of your portal, see three tips that will change your way of thinking.
#1 - Flexibility and focus on results
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According to a survey conducted by Hubspot, around 1/3 of organizations are unhappy with their websites. They report that the company portal is out of date and is nothing more than an electronic folder, with no purpose of interacting with leads, prospects and customers.
Therefore, remodeling your website following the GDD concept is what will guarantee the transformation of the tool - until then static - into an efficient resource to improve engagement with the target audience and increase sales.
One of the main advantages of Growth Driven Design is the possibility of making the process of redesigning your company's website more flexible.
And this is possible because you, together with the digital agency, which must be certified in GDD, will define the priorities of the “wish list”, according to pre-defined goals, and list the items that must be included in the new portal to improve performance.
Ideally, 20% of this list should represent 80% of the expected results, including vital features to increase the impact of visibility, lead generation or sales.
#2 - More economical and shorter project time
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If you rely on the traditional website development model, you will probably receive a very high value proposal and a deadline of 2 to 6 months to complete the new portal. This is an unfeasible scenario for optimizing your Inbound Marketing strategy, right?
The good thing about opting for the Growth Driven Design concept is that, in the same way that you can make changes and construction of the new portal more flexible, you can also make payment more flexible. And this can be defined according to the level of effort it will require from the developer. Therefore, choosing items that are not so complex to develop can make the project cheaper and also reduce delivery time.
#3 - Real-time optimization
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Another benefit of having GDD is that you now have the possibility of having a living tool, an "eternal beta" site.
What does this mean? Simple. By monitoring your customer’s purchasing journey, you can design the platform based on the insights you receive and adjust the portal to offer a positive experience to the lead.
With the ability to customize your website according to demand, you ensure a project that is constantly updated. It is worth remembering that, according to data from HubSpot, only 49% of completed website redesign projects are launched on time – which often compromises the project. Read this post about 5 benefits of GDD for your Inbound Marketing strategy.
Growth Driven Design is a relatively new approach in the market, but it has the agility and cost and resource savings that are essential to enable your company's new marketing and sales strategies. We can help you better understand this process and identify what really needs to be changed on your website to benefit your business strategy.