But there's much more to it than just the language selector.
A truly international approach should include customizations in the way content is displayed, when cultural differences and local consumer idiosyncrasies warrant it.
It is not only about adapting and localizing content through translations, code phone number philippines but also about adapting the website template to local tastes.
Generally speaking, in Asia there is a preference for websites with more links and generally with more colors, more space for chats, social media feeds (you have to take into account the social networks that are really important locally, for example in China we cannot do without WeChat).
A good and interesting example in the other direction (from East to West) can be found if we look at the website of the Japanese clothing e-commerce company Uniqlo, comparing the homepage in Spanish with the homepage in Japanese:
SEO for international startups - Uniqlo Japan Website
It is quite evident, especially in the top menu, that Uniqlo has made an effort to adapt the design to a European or Western taste that is much more minimalist than that of the Japanese.
Linkbuilding, external linking from local websites
Regardless of the sector in which a startup operates, Communications activity should be essential for a startup, since excellent digital PR management can become a differentiating element when it comes to putting it on the map and, thanks to the generation of links, contribute to a significant and rapid improvement in domain authority.
But of course, what happens if the website of our startup, which we want to provide its services in several countries, only manages to gain links from media outlets and other websites in its country?
It is therefore easy to see that your visibility in other target markets will be limited.
Therefore, whenever possible, it is important to use Digital PR services offered by an international Communications agency or by local agencies.