«Releasing music is easy – some would say too easy. But doing it right requires planning. Fortunately, industry veterans guide you through best practices for creating a successful release.»
Portrait of a man with short dark hair and a neutral expression, standing against a plain white background.Opportunities abound: The growing popularity of Latin music in business email address list poland synchronization
Sym Speaker: Guillermo Bohorquez Cortes (Sync Coordinator, Colombia)
When: Tuesday, May 14 // 3:30 PM – 4:10 PM CT
“Hits like “Despacito” and “Mi Gente” broke streaming records and dominated the charts in 2018, giving birth to a music genre with such a rich cultural heritage and propelling Latin superstars into the global mainstream. reported that the genre saw a 986% increase in Spotify listening over the past 10 years.
Whether as a result of Peso Pluma, Bad Bunny, or Becky G, this explosion in popularity has impacted the demand for sync placements of Latin music. And not just in Spanish and Hispanic programming, but in non-Latin programming and advertising as well. This panel will discuss the success of syncing and some of the challenges that make Latin music placement in TV, film, and games so interesting.”