Before launching, it’s best to work through several indonesia mobile number list ideas with different headlines, texts, and creatives. Even a small change in the ad can impact conversion growth and ROI. How to conduct testing? It is best to select the ads and ideas that you will test, and also try to distribute traffic evenly between the versions to get an objective picture.
After the test, we analyze the best versions and adjust the advertising campaign. This also takes time, but to prevent the advertising campaign from reaching a dead end, you need to constantly improve it. It often happens that you need to pass more than two or three tests before reaching the desired conversion or cost per lead.
Test different ads Test different ads 9. Irrelevant ads When setting up ads, it often happens that people either don't know or want to save time and write the same text for ads for different queries. For the query "buy a white men's T-shirt", "buy a men's T-shirt", etc. are added to one group. As a result, such ads have a lower conversion rate, since the ad is not triggered by the target query, and it loses to competitors.