Offer them incentives for sharing to ensure plenty of responses. Know your formats Although a france companies email list frequently updated company blog is a must for every brand, don’t be afraid to think outside the box as far as the formats you choose for your content. For example, consider adding more value to your conventional blog posts by adding visuals like videos or infographics. Consider whether other content options might be a fit for your brand and audience, as well. Examples include podcasts, standalone videos, and downloadable assets like eBooks and studies.
Prioritize readability Text-based content is generally the mainstay of any content marketing strategy, but making that content good is about more than the writing itself. Formatting is also absolutely crucial. Make your posts easy for people to scan or skim by using headings, bullet lists, well-placed imagery, and more. Use approachable vocabulary, as well as short sentences and paragraphs, to ensure your content is accessible to everyone. Hire freelancers to scale production Single-handedly managing your entire content production campaign on your own is a tall order, even if you run a small business or manage an emerging brand.