Viral marketing
What is viral marketing?
The very name of the concept is very descriptive, because viral telegram philippines marketing encompasses all marketing actions that are carried out with the purpose of spreading a message (such as an advertisement) among the audience in a practically exponential way . And, just like a virus does when it enters an organism, this strategy seeks to implant its contents in one or several channels so that they multiply and spread on their own.
The concept has developed over the last 30 years, under the auspices of mass media such as radio, television and the Internet. Some people claim that it originated in 1994 , when the book 'Media Virus' by critic and researcher Douglas Rushkoff defined " media viruses " as information containing ideological messages that were implanted in the media to " infect " them and manipulate culture.
Others, however, date it back to 1997, thanks to an article by Steve Jurvetson and Tim Draper entitled 'Viral Marketing' , in which they coined the term following a practice that Hotmail had implemented and which consisted of including advertising in outgoing emails. However, it was not until the 21st century when the term found full meaning thanks to the power of digital channels and, in particular, platforms such as social networks .
From word-of-mouth marketing to buzz marketing
Before there were major communication channels, brands relied heavily on opinions and recommendations from family, friends and acquaintances to make themselves known. And although channels such as those already mentioned (television or radio) later made it much easier to spread their messages, the power of word of mouth as a marketing strategy remained.